Privacy Policy
Privacy Policy
Last updated: September 2026
This Privacy Policy sets out how Willow & Rose London handles the personal information we collect when you browse or shop with us at www.willowroselondon.com (the "Site"). We take data protection seriously and process your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
Simply browsing the Site causes some information to be gathered automatically — things like your device and browser type, your IP address, your general time zone, and certain cookies stored on your device. We also see which pages you visit, what site or search term brought you to us, and how you move around the Site while you're here. Together, we call this "Device Information."
This is gathered through:
- Cookies — small data files stored on your device, usually tied to an anonymous ID. You can learn more about managing or disabling cookies at www.allaboutcookies.org.
- Log files — these record activity on the Site, including your IP address, browser and ISP details, pages you arrived from and left to, and timestamps.
- Web beacons, tags, and similar tools — used to understand how visitors move through and use the Site.
Separately, if you place or attempt to place an order, we collect what's needed to process it — your name, billing and shipping addresses, payment details, email address, and phone number. We call this "Order Information." Wherever this policy refers to "Personal Information," it means Device Information and Order Information together.
How We Use Your Information
Order Information is used mainly to get your order to you — processing payment, arranging delivery, and sending confirmations or invoices. Beyond that, we may use it to contact you, to check orders for signs of fraud or risk, and — only where you've told us this is okay — to send you offers or updates about our products.
Device Information helps us spot suspicious activity (your IP address is particularly useful here) and, more broadly, helps us understand and improve how the Site performs — for instance, seeing how visitors browse the Site and measuring how well our marketing is working.
Who We Share It With
Certain third parties help us run the Site and process your information on our behalf. Our store runs on Shopify, and you can read their privacy practices here: https://www.shopify.com/legal/privacy. We also use Google Analytics to understand Site usage — see https://policies.google.com/privacy, or opt out directly at https://tools.google.com/dlpage/gaoptout.
We may also disclose your information where required by law — for example, to respond to a court order, subpoena, or similar legal request, or where necessary to protect our rights.
Targeted Advertising
We may use your information to show you ads or marketing we think will be relevant to you. If you'd like to understand how this kind of advertising works, the Network Advertising Initiative has a helpful explainer: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out directly through these platforms:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Or opt out more broadly via the Digital Advertising Alliance: http://optout.aboutads.info/.
"Do Not Track" Signals
At this time, we don't change how we collect or use data based on a "Do Not Track" signal from your browser.
Your Rights
If you're based in the UK, you're entitled to see what personal information we hold about you and to request that it be corrected, updated, or removed — just contact us using the details below.
We process your data either to fulfil a contract with you (such as an order) or to pursue legitimate business purposes, as outlined above. Note that your information may be transferred outside the UK, including to Canada and the United States.
Under UK GDPR, you also have the right to:
- Access, correct, or delete your data
- Restrict how we process it
- Receive your data in a portable format
- Object to certain processing
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO — www.ico.org.uk)
To exercise any of these rights, email us at info@willowroselondon.com
How Long We Keep Your Data
We hold onto your Order Information unless you ask us to remove it. Accounting and billing records are kept for 6 years, as required by law. If you've engaged with our marketing but haven't purchased, we retain that data for 3 years from your last interaction with us.
Minors
This Site isn't intended for anyone under 16, and we don't knowingly collect personal information from minors without a parent or guardian's consent.
Updates to This Policy
We may revise this Privacy Policy periodically to reflect changes in our practices or for legal, regulatory, or operational reasons.
Contact Us
Questions, concerns, or complaints about how we handle your data? Reach us at:
Store Name: Willow & Rose London
Company: Willow & Rose London
Address: Meeuwenweg 19 , 7557 BE , Hengelo , Overijssel
Chamber of Commerce Number :97381101
VAT Number : NL005266636B78
Email: info@willowroselondon.com
Phone : +31 6 57973680
Customer service hours: Monday to Friday: 9:00 AM – 6:00 PM (ET)
Saturday: 10:00 AM – 4:00 PM (ET)