Privacy Policy
5.1 Privacy Policy
Last updated: 27/06/2026
This Privacy Policy applies to all services provided by Willow & Rose London, which can be contacted at info@willowroselondon.com and is registered at Meeuwenweg 19.
We respect the privacy of our customers and process the personal data you provide to us confidentially and in accordance with the UK General Data Protection Regulation and other applicable data protection legislation.
1. Personal data we collect
We collect personal data that you provide when placing an order, creating an account or contacting our customer service team, including:
- First and last name
- Delivery and billing address
- Email address
- Telephone number
- Payment information, which is processed by our payment service providers and is not stored on our servers
- IP address and device or browser information
- Order and transaction history
- Information about your activity and behaviour on our website, collected through cookies
2. Purposes of processing
We process your personal data for the following purposes:
- Processing, shipping and invoicing your orders
- Providing customer service and support
- Sending order updates, tracking information and other relevant communications
- Improving our services, website and product range
- Preventing and detecting fraud and misuse
- Sending marketing communications, but only where you have provided your consent
3. Legal bases for processing
We process your personal data on the basis of:
- The performance of a contract, such as processing your order
- Your consent, for example for marketing communications
- Compliance with legal obligations, such as tax and accounting requirements
- Our legitimate interests, such as fraud prevention and improving our services
4. Sharing personal data with third parties
Your personal data is shared with third parties only where necessary to provide our services, including:
- Our payment service provider: Shopify Payments
- Our shipping and delivery partner: YunExpress
- Our suppliers responsible for processing and shipping your order
- Analytics and marketing service providers, where applicable and in accordance with your cookie preferences
Where required, data processing agreements have been entered into with these parties. We never sell your personal data to third parties.
As some orders may be shipped directly by a supplier located outside the United Kingdom and European Economic Area, including suppliers in China, your personal data may be transferred internationally. Where this occurs, we take appropriate measures to ensure that your data remains adequately protected.
5. Data retention
We do not retain your personal data for longer than necessary for the purposes for which it was collected, unless a longer retention period is required by law.
Certain financial and administrative records may be retained for up to seven years in order to comply with applicable tax and accounting obligations.
6. Cookies
Our website uses cookies to improve its functionality, analyse visitor behaviour and support marketing activities.
For further information, please refer to our Cookie Policy. You can change your cookie preferences at any time through our cookie banner or your browser settings.
7. Security
We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, alteration or disclosure.
All payments are processed through a secure SSL-encrypted connection.
8. Your rights
You have the right to:
- Request access to your personal data
- Request the correction of inaccurate or incomplete data
- Request the deletion of your personal data
- Request that the processing of your data be restricted
- Object to the processing of your data
- Withdraw your consent at any time
- Request the transfer of your personal data in a portable format
To exercise any of these rights, please contact us at info@willowroselondon.com.
You also have the right to lodge a complaint with the relevant data protection supervisory authority.
9. Contact details
Willow & Rose London
Meeuwenweg 19
Email: info@willowroselondon.com