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Jilana | Stand-Collar Button-Front Ruffle Hem Maxi Dress

£44.95

£89.95

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Colour White
Size S / UK 8-10

Only a few left in stock

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STOCK UPDATE

Due to high demand, only a few items are left in stock. If you can still click “Add to Cart“, the item is still available.

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10% EXTRA OFF on 2 items
15% EXTRA OFF on 3 items
20% EXTRA OFF on 4 items

25% EXTRA OFF on 5 items

Some dresses are for occasions. The Jilana is for days when you want to look like you made an effort without actually making one. A relaxed, voluminous maxi in a crisp, lightweight fabric — V-neckline with a stand collar and button placket that keeps it from reading too casual, a gathered empire waist that releases into a full, sweeping skirt, and a layered ruffle hem that catches the air when you walk. The kind of dress that works at a seaside lunch, a farmer's market, a friend's backyard. Anywhere the day is unhurried and the light is good.

"I knew the Jilana was right the moment I saw the hem move. That layered ruffle at the bottom is what separates it from every other white maxi out there — it adds volume and rhythm without making the dress feel costumey or overdone. The stand collar with the button placket is the other detail I keep coming back to: it makes the neckline interesting without being complicated, and it means you can wear this with nothing around your neck and still look completely finished. In white it's the most classic — almost vintage French. In light blue it's softer, more relaxed, and honestly the one I reach for first on a warm morning." — Sarah Mitchell, Founder of Valora New York

Stand Collar with Button Placket — a structured, upright collar with a short button-front opening that adds a tailored, French-inspired quality to an otherwise relaxed silhouette.

Empire Waist with Gathered Skirt — a raised waistline with a full gather that releases into a voluminous skirt, flattering through the midsection and giving the dress its effortless, flowing shape.

Layered Ruffle Hem — a double-tiered ruffle at the ankle that adds movement, volume, and a playful finish that photographs well and moves beautifully in person.

3/4-Length Sleeves — hit just below the elbow for a relaxed, unfussy look that works in warm weather without feeling like a full summer dress.

Side Pockets — deep enough to be useful, set into the side seams so they don't interrupt the silhouette.

Two Colorways: White and Light Blue — white is the sharper, more classic read — pairs with sandals, espadrilles, or bare feet. Light blue is softer and more relaxed, and the colour that makes a summer tan look its best.

Linen-look ease. French collar structure. The maxi that makes any day feel like the good kind.

If our product does not meet your expectations, you can return it within 30 days upon receipt.

Before returning the goods, please contact our customer service at info@willowroselondon.com and let us know the reason for the return so we can process your request correctly.

We are offering free shipping within the UK for all orders.

We ship our packages with a Tracking code so you can always monitor your order.

You will receive the Tracking code via email within 1-24 hours after placing your order.

At Willow & Rose London, your peace of mind comes first. That's why we offer 100% secure credit card payments, so you can shop with complete confidence.

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Elisabeth c. and 4200+ other women love willow and Rose london

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CRAFTED FOR WOMEN WHO KNOW THEIR STYLE


Welcome ,

At Willow & Rose London, we believe that great style isn't about following trends — it's about wearing pieces that make you feel comfortable, confident and completely yourself.


Every collection is carefully selected with one goal in mind: creating timeless fashion that's easy to wear, beautifully made and designed for real women who appreciate quality that lasts beyond a single season.


Over the past years, thousands of women across the UK have chosen Willow & Rose London because they know they can rely on elegant styles, secure shopping and friendly service from a brand that genuinely cares about every order.


As our Summer Collection continues to sell quickly, many of our most-loved styles are now available with up to 50% off before they leave our collection.


Thank you for being part of the Willow & Rose London family.

With love,

The Willow & Rose London Team

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FAQS

How long does shipping take and what's the total delivery time?

Once your order has been dispatched, delivery usually takes 5 to 10 business days (Monday to Friday). Including our processing time of 1 to 2 business days, the total delivery time is typically around 6 to 12 business days from the moment you place your order.

Do you charge for shipping?

No. We offer free shipping on all orders within the UK, with no minimum spend required.

Which shipping carrier do you use?

All orders within the UK are shipped via Royal Mail.

Can I return or exchange an item?

Yes. We accept returns for both defective and non-defective products, and we also allow exchanges. Items can be returned within 30 days of delivery. Return labels are not provided automatically, and return shipping costs are the customer's responsibility unless otherwise approved by our support team. Please see our Refund Policy for full details.

How do I get a refund and how long does it take?

To request a refund, contact us at info@willowroselondon.com. Once we receive and inspect your returned item, refunds are issued to your original payment method within 14 days. We do not charge restocking fees. See our Refund Policy for full details.

How long does it take to process my order?

All orders are processed within 1 to 2 business days (Monday to Saturday, excluding Sunday) after payment is confirmed.

Free UK Shipping

We offer free UK shipping to make your shopping experience as easy and convenient as possible. Your satisfaction is our priority, which is why every order is delivered with care at no extra cost.

30-Day Easy Returns

Your satisfaction means everything to us. That's why we offer a 30-day return policy, giving you the flexibility and confidence to shop with complete peace of mind.

100% Secure Payments

Shop with complete confidence using our 100% secure payment methods. We offer a range of trusted payment options, ensuring every purchase is safe, simple and protected.